“Personal Branding” refers to establishing who you are and what you stand for and conveying that to your potential clients. Your brand is the unique combination of skills and experience that make you who you are and differentiates you from other professionals in your field.
Many people think that if you’re not a huge company like Starbucks or Apple, branding isn’t important. This can’t be farther from the truth! Establishing and nurturing your personal brand is so important and will help you attract your ideal clients over and over again.
As a solopreneur or small business, you often are your business. That means that a huge part of your brand is YOU. Let’s chat about how you can put a face to your brand with professional images that will help the world get to know you!